Head of Brand

BAO requires an experienced, inspiring, creatively driven individual with a passion for storytelling, a desire to create an experience focused brand and strong commercial sensibilities. As Head of Brand, you will work closely with our Creative Director and Marketing Director and be responsible for growing the BAO brand to a global scale while maintaining brand ethos, integrity and the “it” factor that has made us a beloved, cult brand since our inception.

Responsibilities

Strategic Leadership and Vision

  • Develop the brand vision and strategy in conjunction with the Creative Director and Marketing Director to achieve brand objectives and commercial targets.
  • Build a brand strategy and marketing tone to grow BAO into a market-leading global brand while ensuring it remains purpose-driven.
  • Build a comprehensive annual brand marketing roadmap that will support the growth objectives of each individual restaurant and the brand as a whole

Creative and Content Management

  • Work with creative, design, and videography teams, both internal and freelance, to create innovative brand collateral and campaigns that stand out in the market.
  • Understand the brand's humour or irreverence and help shape an eclectic brand personality that resonates with consumers who appreciate creativity, individuality, and nonconformity.

Team Leadership and Culture

  • Lead, mentor, and inspire a high-performing team, fostering a culture of creativity, collaboration, and continuous improvement.

Cross-Functional Collaboration

  • Collaborate with cross-functional teams, including design, operations, the food and beverage team and people team to align brand initiatives with overall business goals.

Budget Management

  • Manage the brand budget effectively, ensuring a positive return on investment for all campaigns.
  • Secure significant sponsorships from like minded brands to fund creative and innovative brand activations, events and collaborations.

Industry Awareness and Innovation

  • Stay abreast of industry trends, emerging technologies, and best practices to keep our brand innovative and competitive.

PR and Partnerships

  • Collaborate with PR agency partners maximise the impact of activation and ensure they meet objectives, providing demonstrable ROI.
  • Strategise, secure, and execute creative brand collaborations and partnerships with other leading brands that share values.
  • Strategise and secure commercial media partnership opportunities for the brand and brand founders.

Overall Brand Oversight

  • Work with stakeholders across the company to execute growth marketing, communications, and press plans.
  • Oversee brand, community engagement, social media, and off-site events. Working with Creative Director to conceptualise and actualise brand activations
Who you are?

Cultural Trendsetter and Product Curator

  • Always have a strong intuition and keen sense of current cultural trends and developments.
  • Being convincing in the social group when recommending and sharing exceptional brands and products.

Leadership and Collaboration

  • A leader and a mentor, who leads by example, connects authentically with both their team and audience, acts as both a steward of the brand's identity and a driver of innovative forces.
  • A relationship master and an exceptional networker who instinctively recognises the potential for valuable collaboration and knows how to align external partners and internal teams with the brand's identity and goals.

Business and Team Management

  • A brand fanatic.
  • Commercially minded.
  • Proven ability to manage teams in a fast-moving, multi-layered business.
  • Ability to manage and plan at both the strategic and operational levels.
  • Ability to work collaboratively with and influence a large number of stakeholders.
Experience and Skills
  • Combination of creative, financial, and business skills.
  • A compelling writer able to translate raw ideas from stake holders into narrative brand copy that drives engagement and results.
  • Experience with Adobe or other creative tools.
  • “Instagram level” photography skills (either “iPhone” or DSLR)
  • A passion for restaurants and a keen knowledge of the London scene and global landscape.
  • Proficiency in marketing automation tools, CRM systems, and other relevant marketing technologies.

Desirable

  • 5+ years of experience in a brand-forward marketing role at a consumer-facing brand (experience in food and beverage or other hospitality a plus).
  • Experience working on an international brand a plus
  • Videography skills a plus
  • Education background in design, brand, advertising or related fields a plus.
Benefits
  • Up to 50% off dining across BAO & JKS Restaurants.
  • BAO & Friends Discounts (Currently 50% off Brat, Kiln, Mountain, Smoking Goat)
  • Monthly Eating out calendar on us at dedicated restaurants
  • Access to more benefits including cycle to work, tech and more.

Other cool things

  • Exclusive price offers Drinks and meats at cost price and exclusive offers linked to leading brands from various industries
  • School of BAO– Workshops, talks, events At SOB, you can network and interact with a wide range of talents from food, design and other hospitality-related fields, as well as engage in creative food experiments and cultural experiences.

Apply